![]() A flow chart that provides “If A, then B” guidance to your team. ![]() ![]() Think of your marketing workflow as a series of steps or operations that tell people what to do and when to do it in order to meet a set of rules or requirements and complete a specific marketing task.Ī marketing workflow can look different from company to company or even from task to task. Marketing Workflow Management 101 What is a Marketing Workflow? It’s time to explore the ins and outs of marketing workflow management, plus specific examples of how it can transform your business. Everyone will have the clarity, knowledge, and data they need to execute your marketing strategy with greater speed, precision, and effectiveness.ĭon’t wait for an angry client or a disastrous deadline mishap to kick your butt into gear. With marketing workflow management, the right people will always know the right information, and your team will understand exactly what to do and when to do it. If any of the above issues - from communication breakdowns to missed deadlines, frustratingly long timelines, or disjointed workflows - make you want to bang your head against your desk, you and your team need one thing: better marketing workflow management. Is your team constantly complaining about not knowing where a certain project is in your pipeline, or who’s working on what?Īre you noticing missed deadlines, or catch yourself thinking, “Why is it taking them so long to complete this task?”ĭo you have a nagging sense that things could be more efficient, more productive, and more streamlined? Are you tired of your marketing team always asking you the same questions, over and over?
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